Lost in Sunday
Losing yourself isn't hard. In the summer it happens even easily, and on Sundays even more so. A session inspired by our encounter with ourselves, our limits, our desires and dreams. An encounter with the serenity of a Sunday and all that…
Big lights, deep shades
A mini series inspired by the volumes that can be created with different fabrics. Big volumes cast big shadows. A game of accumulation and subtraction, of transition between subtle and coarse, alternating lightness and heaviness. The…
Pin up blast
The photo shoot of this collection will forever be an unforgettable moment for us. Those were Sassa Björg's early days, when it was still learning to walk and gathering courage. At that particular moment in time, in those few hours during…
Citizen Chromatic
A series inspired by the muted colors and the speed of urban life. The city, colorless and hectic, drowned in the smoke of its own woes. And we – its creators and creatures. A place that makes you dizzy, makes you lose yourself and find…
Long Skirts, T-shirts
A series inspired by the cloche (full circle) skirt. Romantic, often flirty looking, the full circle skirt is a perfect example of an extremely feminine silhouette. Retro yet never out of fashion. To add something from the fast urban…
Tribal child
A series inspired by the wild spirit within our soul. The photo session is aiming to show the beauty of being free, brave and rebellious. An eclectic mix of urban culture and ethnic motifs intertwining to lead us into the new season -…
Yes Ma’am
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7 city girls
In this photo shoot, 7 city girls, our friends and clients, agreed to participate to illustrate our vision. 7 women of different age, height, profession and style to embody the image of this heroine of ours, the Sassa Björg woman. She's…
2014 Spring
With our take on the classical cuts, we've created a spring collection for the urban woman. The working woman, the one who exercises, hangs out with friends, having a cocktail. She's fresh, colorful, bright, quintessentially springy. This…
2014 Summer
Inspired by the long summer days and the blazing sun, this collection literally reflects the purpose of the models. Summer is a time for relaxation, celebration, love and enjoyment. A time to get in touch with nature and let it into your…
More is more
Our successful new practice of working in sizes is now a fact. It makes us happy because we can reach more of the people who appreciate our work. At the same time, our series remain highly limited. The photo session is inspired by our…
Bridal One
Our capsule wedding collection came about quite naturally. For years, we fulfilled the wishes of brides who trusted us with their most special day. This inspired our team to design those ready-to-wear solutions in the spirit of our brand.…
2019 Spring
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2019 Tropicana
Inspired by the eternal summer of the tropics, we created an original collection of digitally printed patterns. Every detail of the prints was hand drawn and digitized. We chose our usual favorite natural fabrics for the summer - cotton…
2019 Summer w/ Kalina
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2019 Fall
Lolita looks combined with the seriousness of a mature woman - that's how we saw Fall 2019. For years, we have created outfits for our clients in two areas - professional life and festive occasions. Our signature style allows us to create…
2020 Spring
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2020 Corona Summer
This summer is dedicated to hope after months of uncertainty. The need to be free and light has become even more imperative in our daily lives, and it shows in our designs for this season. Influenced by the changes in the social…
2020 Fall
The autumn of this year will forever remain in our minds with the uncertainty that life presented us. The only constant during this period was our work. All of you reading these words supported us and we thank you for it! This allowed us…
2020 Winter
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2021 Spring
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2021 Summer
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2021 Fall
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2021 Winter
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2022 Spring
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2022 Summer
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2022 Fall
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2022 Winter
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2023 Spring
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2023 Summer
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2023 Fall
Introducing our Fall Collection, where creativity flourishes with a blend of intricate patterns and playful three-dimensional embellishments. Step into autumn with confidence adorned in our pieces, showcasing bold geometric prints and…
2023 Winter
Introducing our 2023 Winter Collection, where elegance meets warmth in a symphony of textures and styles. For those special occasions, we've prepared some pieces that utilize the timeless allure of lace. Our dresses and blouses feature…
2024 Spring
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2024 Summer
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2024 Fall
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2020 Spring